The Ordinary’s original Hyaluronic Acid 2% + B5 returns
Back in your regimen from October 10
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The Ordinary, renowned for its commitment to transparency and being ingredient first, proudly presents the return of its best-selling original formulation Hyaluronic Acid 2% + B5 serum, at the accessible price of 6€..
When we reformulated the original Hyaluronic Acid 2% + B5 in 2024, we added ceramides to the formulation, alongside some other tweaks to the formula. However our community across our social, Ordinary.com and customer happiness channels made it clear they missed the original formula, because after all, everyone has different skin and preferences.
We heard you, because our community is the most important part of everything The Ordinary does and decided to bring back the much loved original formulation to our shelves.
Re-introducing the original Hyaluronic Acid 2% + B5, offering effective hydration at an accessible price point, this lightweight, water-based serum is a staple for any skincare regimen.
A Revolutionary Hydrating Formula
Since its launch in 2016, the original The Ordinary Hyaluronic Acid 2% + B5 has consistently delivered lasting hydration and skin support. Featuring four molecular sizes of hyaluronic acid, this serum penetrates multiple layers of the skin’s surface to boost skin hydration after 1 week and sustains results after 4 weeks. With its accessible price of 6€, it ensures that quality hydration doesn't have to be a luxury.
The original Hyaluronic Acid 2% + B5 will sit alongside our next generation formulation,
Hyaluronic Acid 2% + B5 and Ceramides - but what’s the difference?
The original formulation of Hyaluronic Acid 2% + B5:
● Targets dryness and improves skin texture.
● Four forms of hyaluronic acid for multi-level hydration.
● Suitable for all skin types.
● Visibly reduces the appearance of fine lines and wrinkles after just four weeks.
Our formulation of Hyaluronic Acid 2% + B5 and Ceramides:
● Reinforces the skin barrier and locks in moisture with ceramides.
● Five forms of hyaluronic acid for multi-level hydration.
● Targets dryness and improves skin texture.
● Strengthens the skin barrier after 4 weeks.
● Suitable for all skin types.
● Visibly reduces the appearance of fine lines and wrinkles after just a few weeks of use.
How do you use it?
Incorporate this serum into your morning and evening skincare routines, applying a few drops to cleansed skin before heavier treatments. With consistent use, skin will appear softer, plumper, and noticeably more supple.
Why Choose The Ordinary?
True to The Ordinary’s dedication to transparency, the original formulation of Hyaluronic Acid 2% + B5 is:
● Free from oils, silicone, alcohol, nuts & gluten
● Cruelty free & Vegan
● Fragrance Free
Available in 30ml, the original formulation of Hyaluronic Acid 2% + B5 will be available at
TheOrdinary.com for 6€ from 10th October. Coming soon to The Ordinary stores and
retailers.
