Science for Free. Finally.

The Ordinary bursts the bubble on industry misinformation with a skincare tutorial like no other.

Skepticism has long existed surrounding science, specifically access. If we are all made to believe through celebrity-driven marketing that skin care is a “magical miracle,” why have the inner workings not been revealed to the public up to now?

There’s a growing belief that we should just “buy” and “trust,” knowing the ingredients. Inner lab “secrets” are never transparent but shrouded in a marketer’s playbook. For too long, the cosmetics industry has gatekept access therefore, blocking progress in scientific advancements that could be shared with their community.

In an industry-first, skincare disruptor The Ordinary, is set to shake up big beauty like never before, releasing a series of white papers, accessible to all, that dispels common disbelief and mistruths that surround the industry. A searchable, digestible resource, with the original papers and explainers from scientists will be available worldwide this January. The Ordinary is known for making us scientists at home and making commodities famous. They have been transparent with ingredient percentages, packaging labels, non-use of celebrities within marketing, and putting facts in the hands of the people.

On the 23rd of January 2025, The Ordinary will host a one-of-its-kind digital live, streaming directly from their labs in Toronto, Canada. This will be the platform of access whereby the brand will launch a brand new website; The Truth Should Be Ordinary, dropping seven white papers and more across the coming months that will challenge misinformation, and prove that granting access to everyone, is the most transparent way of spreading facts. Topics covered include; why the industry does not need to test on animals, facts around parabens, SPF and its association with coral reefs, amongst other studies.

For years paywalls have been the gatekeepers of important information, information that could change an entire industry. They have been known to block progress and create consumer unease when it comes to gathering one’s knowledge about consumer goods.

The Ordinary is known to break the status quo, but in 2025 access becomes their mission. How can science be understood if it is not accessible? The Ordinary exists to provide truths, the simple truth that single-ingredient formulations are viable by challenging the assumptions of an entire industry. The truth that a breakthrough innovation can be accessible. The truth that pricing should be determined by cost and as the champion of doing everything differently, it feels apt that The Ordinary is the brand to break down the barriers once again.

This launch goes beyond just a product as the brand has committed to releasing more papers as a result of unlocking access in combination with their GF 15% Solution launch. The brand is opening up its new site to chemists and scientists all over the world, encouraging them to put forward their papers, and will fund access to consumers with no paywall limitations to create a plethora of open sources. Open sources mean more consumer trust, community knowledge, and a push toward a more transparent, and forward-thinking industry.

Science for free. Finally.