Meet Retinoids from The Ordinary

Retinoids is the collective name for ingredients within the Vitamin A family such as retinol and granactive retinoid. Common retinoids used in cosmetics include retinaldehyde, retinol, and retinyl esters, all of which are retinoic acid precursors. These ingredients are great for reducing the appearance of textural irregularities and general aging, supporting the production of important structural skin components and the skin’s natural exfoliating mechanisms.

Download the press release and learn all about Retinoids and how they fit into your routine here:

The Ordinary - Retinoids Press Release

PDF - 138 Kb

Verkrijgbaar bij Douglas, De Bijenkorf, via theordinary.com en in de DECIEM-winkel in Amsterdam.

Paiman Azizi

Paiman Azizi

Senior PR & Brand Manager, MMBSY Amsterdam

 

 

 

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Paiman Azizi

Paiman Azizi

Senior PR & Brand Manager, MMBSY Amsterdam

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Over The Ordinary

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The Ordinary is at the forefront of bringing transparent and honestly priced skincare to the world of beauty. The Ordinary is a brand from DECIEM, a Canadian-based, vertically integrated, multibrand company, known as “The Abnormal Beauty Company.”

About Deciem

DECIEM is a Canadian-based, vertically integrated, multi-brand company, known as “DECIEM” or “The Abnormal Beauty Company.” DECIEM is an industry disruptor with a consumer-focused approach. DECIEM’s portfolio includes The Ordinary, an internationally recognized skincare brand renowned for its honestly priced formulations, alongside other skin and body care ranges. DECIEM’s range of “functional beauty” brands and products are sold primarily through DECIEM-owned stores and retailer e-commerce partners, as well as its own freestanding stores.

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